It’s a story as old as the first commercial domain name to
be registered on March 15, 1985. In the beginning, Symbolics.com registered the
domain name for their company. In so doing, they initiated what has become an
important part of every company’s online presence. By now, you’ve probably
already heard tips of what to do when you select and set up your domain name
for your website design, but it’s also important to know what not to do.
Knowledge really is power, and understanding what not to do
can save you time, money, and most importunately of all, your reputation. You
just can’t afford to make embarrassing mistakes when it comes to selecting the
right domain name for your company. Here are tips on what to do… and what NOT
to do. Seo Agency Sydney
Do Select the Perfect Domain Name
It’s easier said than done, but you really do need the
perfect domain name. You’ve already got a business concept that will rock
everyone’s world. It’s hot. It’s trendy, and it will be the next big thing as
part of your web design. The only problem is you need to find a name for the
company, and perhaps even worse yet, you must find a domain name that suitably
establishes your brand identity, authority, and SEO strategy, while setting the
right tone. And, oh by the way, 1.94 billion of the most creative and perfect
domain names (mostly) have already been registered. If the task of finding the
perfect company name was not enough of a challenge, you’re faced with the stark
reality of all the brilliant domain names that are already taken. Content Marketing
Companies
So, what don’t you do? Don’t settle for just any domain
name.
Do Keep it Simple
It’s challenging to find the right concept that will tie
into your company purpose and brand identity, so it’s tempting to pick a domain
name that nobody else could possibly own. You’ve seen these domain names. The
URLs are gibberish. They misspell words. They throw in long names, impossible
to-understand-abbreviations, and hyphens. If you didn’t know what the domain
name was when you set it up, there’d be no way to guess it. Worse yet, the
domain name has no correlation with your company. It’s certainly important to
find a domain name, but it must mean something. It should be so simple that you
could tell the domain name to a stranger, and that person could immediately
find your company’s website by typing it into a browser. Lead Generation Companies
Your perfectly simple domain name has made its way into the
next stage. It’s available. It’s simple. But, what does it mean? The meaning
could be the denotation or connotation. You should know and understand what the
domain name means, but also how that meaning will change if it’s misspelled,
misspoken, or misunderstood. The name is part of the brand story, your
corporate identity.
Website: https://agilemarketing.com.au/
Website: https://agilemarketing.com.au/
